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Worth their weight in Gold!

Our final stakeholder in the award-making process is the Marketing person/team. I started my career as a Marketing Assistant and worked my way through the various roles including Marketing Manager and Marketing Director! No matter what my position was, the process of applying for ‘Awards’ was no different than all of the other marketing projects and tasks. It required time management, a budget, and a plan.

I have to admit that one year we had to take a pass on applying for awards, not because we didn’t think they were important, but we had a large development that was launching to the public in the same month….there just weren’t enough hours or people to do both properly! Perhaps that’s when I realized that there was a finite number of hours/days to deadline day, and I just couldn’t squeeze another minute out the time available!

I appreciate the fact that several

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You want that done by when?!!

So, I’m just going to say it – the Construction Department hates when they first hear that their project is being entered into awards…why…because they’re all about building a quality home by a certain date and they don’t need any more interruptions than they already have! I know this sounds harsh, but I have the greatest respect for their opinion, because it tells me that they care about what they do!

I also know that this award entry/marketing opportunity is the beginning of another construction project down the road…so I don’t feel bad about asking for their cooperation!

Having started my career in a multi-family production company, I have always respected the role of the Construction Manager. They have a huge responsibility with a complex schedule of tasks, being done by hundreds of people and with millions of dollars on the line. I always connect with them and discuss what

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