News

News

Why Awards matter?

The Canadian Homebuilders Association, like the ‘Oscars’, offer award programs as a format to showcase the work of our member Builders, Renovators, Designers and Suppliers. Unlike the Oscars, there’s no ‘out of this world’ swag, but there are some beautiful trophies!

I’ve been preparing award entry submissions for many years. Some of them were for projects that I was directly involved in and many that were my client’s projects. I am pleased to have achieved hundreds of finalist positions and dozens of winners for my clients! Each entry is unique, and my focus is always to make that one the winner!

With plenty of available articles and books written on the psychology of ‘winning’, I want to share some of my observations which are more anecdotal, and kind of fun!

My first job in the homebuilding Industry was for a small Marketing and Communication company. One of

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Reassess and Reinvent

I’m not going to dwell on how Spring 2020 has turned out, but just to say, I don’t think too many of us saw that coming!

Previously, we were enjoying a positive economic climate and the residential construction industry was kept busy as consumers planned for new homes and changes to their existing homes. Things changed, and we have been thrown into new territory.

I expect that Builders and Renovators have re-examined their business and adjusted their 2020/2021 plans and processes accordingly. Now, more than ever it is important that they also have a well thought out marketing plan and budget.

My advice is to reassess your marketing efforts. Have you been doing the same thing year in and year-out because it seemed easy and achievable? Is your marketing plan focused on responding to enquiries?

Many of my clients have long established business roots with a strong referral network. Some

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